Nigeria was increasingly becoming a digital society, with over 97 million people online and over 53% penetration
To align with the changing consumer habits, WEMA sought to improve customer experience online
A first of its kind digital bank was launched to provide end to end banking solution and ease monetary transaction.
Generate awareness and (impactful) visibility for the launch of the first ever Digital Bank in Nigeria, using relevant media channels
Generate leads and sign-up to the platform
Make WEMA bank, the point of reference in Digital Banking in Nige
Radio was a lead medium in driving the ALAT launch campaign, as an effective reminder medium, all of the inventories on radio were explored to drive TOMA
High frequency spot placement within top ranking stations, during primetime belts and programs that resonate with TG
15mins Program sponsorship on selected radio stations
Hypes, mentions and live interviews with brand reps to increase product knowledge
Giveaways on Sponsored time belts to induce engagement and talk ability
After a successful launch campaign of ALAT by WEMA as Nigeria’s first digital bank in May 2017,Within its first 2 weeks, ALAT attracted over 30,000 new customers and has been growing at a pretty fast pace since then.
ALAT by WEMA won best digital Bank award from world finance magazine
ALAT also recorded 13.6% increase in profit
ALAT currently enjoys over 1 billion in bank deposits