Coke Studio

The objective was to increase the current awareness for the Coke Studio TV show by 50%

Coca-Cola aimed at connecting with youth through music & entertainment to increase awareness

With Effective Planning and efficient buying we utilised MP tools & processes to identify best station/ time belts for the show to achieve over 50% productivity with minimal budget

Continuous strategy revision & application of learnings impacted positively on awareness and liking for the show YOY. From 37% in 2014, we achieved 68% in 2015, 76% in 2016 and 82% in 2017

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