This campaign was made to solve the growing issue of women buying seasoning in bits when they run out of seasoning cubes.
In 2016, Nigeria slipped into a recession. This pushed the price of basic food items up for the average Nigerian homes. Maggi as a caring brand instead of increasing prices did the exact opposite, it decided to reward consumers with 7 extra cubes to help them through the hard times. This became the #GETMOREGOODNESSWITHMAGGI campaign. A campaign that not only rewarded consumers with 7 extra cubes, but also with budget friendly life hacks using the cubes for the family’s wellbeing.
The campaign was launched in January 2017