Maggi Get More Goodness

This campaign was made to solve the growing issue of women buying seasoning in bits when they run out of seasoning cubes.

In 2016, Nigeria slipped into a recession. This pushed the price of basic food items up for the average Nigerian homes. Maggi as a caring brand instead of increasing prices did the exact opposite, it decided to reward consumers with 7 extra cubes to help them through the hard times. This became the #GETMOREGOODNESSWITHMAGGI campaign. A campaign that not only rewarded consumers with 7 extra cubes, but also with budget friendly life hacks using the cubes for the family’s wellbeing.

The campaign was launched in January 2017

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