Sterling Bank wanted to create awareness, engagement and drive participation for their CSR activity- STEM. The communication was to project the Bank as a ‘cool’ brand
The TG is highly influenced by celebrities and have passion for music and dance.
We Leveraged an Icon that resonated with the street and Environment (Olamide) to create a unique campaign, using skaters to perform a signature dance to a unique theme song by Olamide across different key locations. Social media influencers were also leveraged for pre-awareness and to create real-time conversation about the activation
Virality achieved on social media achieved within 2 hours of offline activation. Campaign reached about 2M people via influencer marketing. Over 1.5k retweets on the #STEM2017 hashtag on twitter