Our connected business model means that the Insight Redefini Group is the platform for businesses to access 16+ best-in-class services across top marketing companies. In this model, all our companies still exist individually but all share one operational pillar which gives them the power and expertise to deliver solutions on a global scale. 

This model allows us to use 6 different lenses to review how we do business and create value for our clients. We call these our 6 corporate standards. 

1. Unity of Belief: All the 6 companies within the group believe in using creativity, intelligence and technology to design transformative experiences for humans.

2. A differentiated Approach: The group uses the IR way™ as a framework to developing solutions.

3. Clarity on what value means to our Stakeholders: By stakeholders, we means our clients, shareholders, investors, talents and humanity as a whole. We are clear that value means different things to different cohorts and it takes a systematic approach to deliver any form of meaning.

4. Clarity on why we exist: We exist to help guide businesses and brands into the higher purpose of creating human-centered products and services that enrich people’s lives and helps them live with dignity.

5. Strong Competencies: Our client’s sustained business growth has proven our ability to apply strategic thinking and creative expertise to nurturing business acceleration.

We show a deep understanding of 4 broad areas
– Consumer and Industry Trends
– The use of Technology to provide efficient and effective solutions
– Brand Love Strategies
– Marketing Innovation

6. Our Culture: We have a passionate culture that is driven by people who are forward-thinking and have adaptive mindsets.

It is based on a premise that if we look after our people and consistently do great work, fame and fortune will follow.