WE ARE INSIGHT REDEFINI

A Marketing Innovation and Business Transformation Machine. 

Our innovation only exists to deliver experiences baked around the human SOUL

 

"The SOULutioning  Enterprise"


HOW WE RE:DEFINE
OUR PEOPLE

At Insight Redefini, our core secret ingredient to transforming businesses and developing innovative soulutionsTM is our people. They make up who we are and the value we bring. We are a bunch of creative business advisory specialists driven by a common value to constantly influence life. A people connected by our future focused mindset and our vision to build future proof businesses.

THE POWER OF ONE

Our business model is structured in a way that we are able to design and implement ideas, assets and platforms that puts our client’s businesses at the center. 

 To ensure that we deliver on the best innovations, we deploy the “power of one” which involves the combination of the specializations, enterprise, and unique approaches of our 6 solution hubs with the scale required to win.

INSIGHT REDEFINI A CONNECTING COMPANY FOR THE CONNECTED AGE.
Also, we ensure delivery on the best innovations through the deployment of our 3-point strategic approach to deepen market and consumer knowledge.
3-POINT STRATEGIC APPROACH

HINDSIGHT


First, we analyze trends across segments and sectors through historical data

INSIGHT


Then we deduce and spot patterns that give us a deep understanding of the consumer/market

FORESIGHT


And finally, we predict outcomes and future trends

BORN OF TROYKA CITIZEN OF THE WORLD

Insight Redefini is founded by a future determining company; TROYKA Holdings as is also part of the Publicis Groupe (the world’s third largest marketing communications group).

As part of Publicis, we are able to offer our clients the opportunity to strengthen their footprint across markets as well as offer optimal value which comes from our ability to collaborate internationally and in Sub-Saharan Africa.

VISIT
This partnership shows our drive to continually evolve and disrupt the upstream, midstream and downstream marketing communications world as we know it. The expansion surely guarantees us the ability to drive growth and value for our clients especially in these times where the world is fast evolving. We identify with the need to consolidate expertise in today’s world hence the birth of Insight Redefini
Dr. Ken Onyeali Ikpe Group CEO
VISIT
OUR FOOTPRINT
KEY FIGURES WORLDWIDE + Passionate
People
+ Offices
KEY FIGURES AFRICA + Passionate
People
+ Offices
KEY FIGURES NIGERIA
+ Passionate
People
+ Offices
 
+ Businesses
 
+ Nigerians
Reached

THE RE:DEFINERS
INSIGHT REDEFINI EXECUTIVE MANAGEMENT

  A visionary leader with over 22 years experience in strategically influencing the integrated marketing sector and transforming Businesses across sectors

MISSION

Shape Game Changers

DR. KEN ONYEALI IKPE
Group CEO

  Years of experience leading business consulting teams, advisory, development and corporate vision drive. He is a goal oriented leader with a reputation for driving business transformation initiatives with measurable outcomes.

MISSION

Redefine Businesses and Processes

TUNDE SAMUEL - IPAYE
General Manager Strategy & Business Development

  Spent years transforming organizations, defining corporate strategy and org design, HR Strategy definition and implementation, business process re-engineering/re- design and implementation, and Change Management for various public and private sector organizations in Nigeria.

MISSION

Reinvent organizations and define business models for the post digital age.

ADORA NEBOH
Chief Talent Officer

  Over 2 decades of experience across consulting firms and pharmaceutical industries before joining the Troyka group. A leader in charge of breaking into new frontiers and expanding the value change of the group.

MISSION

Explore untapped business opportunities to drive organizational growth and sustainable profitability.

MOSES BABALOLA
Group Finance Director

  A true citizen of the world and a Pan African Strategic Leadership profession, Tendai seeks to shape the future of the industry and set new standards of general management and leadership.

MISSION

Raise the new type of leaders.

DR. TENDAI MHIZHA
MD/CEO Insight Publicis

  He has wealth of experience in strategically building brand strength, and championing relationships across Africa to enable expanded footprint for client businesses.He is currently in charge of leading Starcom Media Perspectives’ vision to deliver the world-class standards whilst impacting human experiences through media

MISSION

Improve the world through a team of experts lead by brain – power and knowledge sharing.

JUDE ODIA
Chief Operating Officer Starcom Media Perspectives

  Leading the Public Relations firm, she is a strategic and innovative thinker, She brings with her a unique blend of over 20 years of domestic and international experience, with a deep understanding of financial accounting, auditing, compliance, strategic planning and management, business development, sales, marketing and communications.

MISSION

Drive new frontiers for a sustainable business future

UCHE AJENE
Managing Consultant Quadrant MSL

  Leading the customer experience solutions arm of the business, He has years of experience in brand engagement navigation and implementation for optimal results and at the moment of truth.

MISSION

Consistently engage/delight people and deliver meaning through brands

LEKAN BABALOLA
Head of Business The Creative Counsel Nigeria

  Leading one of the Strategic Media solution hubs, He has 17 years of multinational brand media management experience with cross functional platforms across conventional and new media..

MISSION

Bring structure to business reformation in this media transformation era

UWEM AFANIDE
Chief Operating Officer All Seasons Zenith

  Leading one of the creative solutions hub, he is a consummate marketing communication professional with over 15 years experience in strategic direction, business development copywriting and conceptualization.

MISSION

Drive business growth and lead world class innovations

LEKAN LAWAL
Chief Operating Officer Leo Burnett Lagos