Insight Redefini

Business. Brands . SOULutioning™ The Three Words That Define Our Existence.

The Connecting Company. Connecting Businesses To People


The power is in designing for humans. We call this SOULutioning™

To us, the only way to succeed in building businesses is to serve people first.


We believe that every business exists to provide dignity to humans, and therefore, all ideas must be centered on the deeper motivations of people.


Therefore, SOULutioning™ is a mantra we live by, and it means solving business problems and creating value using human-centric approaches.


Since we know that a brand is only as strong as the value it delivers to people, we devote our minds, frameworks, and processes to gaining a deeper understanding of people so that we can optimize the consumer journey and do so consistently.


This is the Redefini way and it’s what guides us.


Welcome to Insight Redefini.


Solving Business Problems through the POWER OF ONE.

We offer our clients with the entire range of Redefini expertise through 6 solution hubs. Insight Redefini, being the connecting company, provides a platform for our clients to assess services, talents and competencies across our 6 hubs depending on the peculiarity of the business problem. This model is what we call the POWER OF ONE.


Power of One ensure that we deliver on the best innovations that guarantees the scale required to win and the culture required to drive accelerated business results for our clients.



A marketing communications and business innovations company built for the new age. 

We are the re-definers of conventional thinking, going beyond old methods of building brands, to a more flexible process, that enables us to learn fast, respond quickly, collaborate widely, and use technology to improve delivery. 


We operate through our 5 hubs ( Insight Publicis, All Season’s Zenith, Starcom Media Perspectives, Quadrant MSL, and Leo Burnett Lagos )  with the goal of ensuring seamless operations, optimized value, and services that are designed to influence consumers on a deeper level.